What a small business website really costs
The scope of your site sets the price, so here are real ranges by the kind of business you run.
Solo owner up to about five people. One clear offer that rarely changes.
- A few professional photos
- Edit your own words and prices anytime
- Hosted, fast, and reliable
- Wired to your Google Business Profile
A professional front without a bill that haunts you.
More to connect, and content that changes here and there. Around ten people.
- Everything above
- More pages for the services you run
- Connections like booking, forms, or a calendar
- Change it as often as the work does
Room to grow and adjust as the work changes.
Larger, heavy traffic, plenty of moving parts.
- Everything above
- Built to handle heavy traffic
- The custom features it needs to run
Built to carry real volume.
These are today's numbers. I'm early and priced that way, and they will rise. Roughly accurate right now, and I will tell you where you land before you spend an hour on a call.
One-time versus monthly
Two different bills, and mixing them up is where sticker shock comes from. You pay once to design and build. You pay a little every month to keep it online and looked after, small edits like new hours or a swapped photo included. The ranges above scale to how big and how busy your site has to be.
Why a free builder costs more later
The template itself is free. The bill shows up in your hours fighting it, in the weaker search footing a generic site starts from, and in the rebuild you pay for once you outgrow it. That last one is the expensive part: you end up paying twice, once to limp along and once to do it right.
How pricing should work
Any web designer should work with you on price, and say the number early. If someone hides it until you have sat through a pitch, that is the answer. Tell me the size of your business and what you expect, and you will have the range that same day, before you have given me an hour of your time.
These are the searches this page is here to answer.
Still deciding?
Tell me what you are working on and I will give you a straight read on what your site should do, before you spend a dollar.