case study — live client site
Sea Cave
Aquarium & fish store · Erie, PA
Sea Cave has been selling saltwater and freshwater fish in Erie since 1975. The store had five decades of standing and almost none of it online, so the job was to put the whole catalog on the internet without faking a single thing about it.
live · seacaveinc.com
what the site does
The catalog runs to six hundred plus products, everything from livestock and coral to dry goods, each on its own page a search engine can find.
Live fish get one hard rule: a listing only publishes with a real photo of the species, never a stock render. Prices show with a call-to-confirm note, because livestock pricing genuinely varies batch to batch, and pretending otherwise would just generate phone arguments.
Build guides walk through real tank setups and link straight to the products they use, so the catalog and the advice feed each other.
- Next.js
- Keystatic CMS
- 600+ product catalog
- Live stock & pricing
the design
Deep reef blues set the water, a coral orange handles every action, and Instrument Serif italic surfaces in single words like a specimen label. The palette comes from the tanks themselves.
palette
- #06223Freef base
- #0B3666reef panel
- #56C4F0reef accent
- #FF7A1Ecoral action
type
- Inter
- Instrument Serif
how it runs
The shop edits stock and pricing through an on-site editor, and photo updates go through a review queue. I run the hosting and the product data pipeline.
Want a site that works this hard?
Tell me about your business and I'll come back with a plan for what the site should actually do. You can also just call: 814-964-0081.