Presque Isle Fish & Farm
Fish market, kitchen & farm counter · Erie, PA
Presque Isle Fish & Farm sells fresh fish on W 8th St in Erie, and the thing that makes the shop worth driving to is hard to put on a sign: the Captain fishes Lake Erie himself, so while the lake is fishing, the local half of the counter is his own catch. The site had to carry that without turning it into a slogan.
live · presqueislefishandfarm.com
Every counter has its own place on the page — the Lake Erie case with perch, walleye and whitefish, then ocean and Gulf, then shellfish, then the kitchen and the farm. Somebody deciding what to cook can see the whole shop in one scroll.
A wholesale page handles the restaurant side, which is a different buyer asking different questions than the person picking up dinner.
The shop has its own dashboard, so stock and prices change when the catch does rather than when I get to it.
- Next.js
- Owner dashboard
- Documented brand system
- Wholesale enquiries
One red, sampled from their compass-rose logo, doing every job an accent does; white and an ice-cool grey for everything else, because the material the shop actually runs on is crushed ice. The whole system is written down on its own page, so the next person to touch it inherits the reasoning and not just the hex codes.
palette
- #9F2B34compass red
- #1D2126counter ink
- #F2F6FAcrushed ice
- #FFFFFFpaper
type
- Schibsted Grotesk
- Albert Sans
The shop updates its own counters through the dashboard. I run the hosting, and I am the phone call when something needs changing.
Want a site that works this hard?
Tell me about your business and I'll come back with a plan for what the site should actually do. You can also just call: 814-964-0081.